Teasing the song throughout his set, Kendrick built anticipation before launching into the track that sent the entire Caesars Superdome through the roof. When arriving at the line referencing his nemesis Drake, he locked eyes with the camera and gave a diabolical smile, which has now become a meme.

Kendrick Lamar's Super Bowl halftime performance had plenty of memorable moments, but his “Say Drake” line in particular has taken over social media. A brief lyric directed at Drake, paired with Lamar's knowing smile,

Kendrick Lamar's halftime show saw him diss Drake on 'Not Like Us' with Serena Williams as a surprise guest. Here's all the best and funniest memes about the performance.

His impact was even referenced in other acceptance speeches. John Lennon's son Sean Lennon was accepting a Grammy Award on his father's behalf and ended his speech by saying, "My advice to all the young folks out there, NEVER get into a rap battle with Kendrick Lamar."

Drake‘s back is seemingly against the wall. But that’s not stopping The Boy from sending shots and cryptic messages via social media. In the last few days, Drizzy has dropped a number of subliminals.

As I’m sure you know, Kendrick Lamar was the halftime performer, and when he took to the field, he performed not one but two of his diss tracks aimed at Drake: “ Euphoria ” and “ Not Like Us .” For context,