Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Customers are more educated and tech-savvy than ever, and ...

AI in E-commerce: The Ultimate Guide to Growth & Automation Your email has been sent AI is no longer optional in e-commerce. It is the engine powering personalized experiences, dynamic pricing, and ...

Duarte explains that AI-driven personalization has made the days of one-size-fits-all shopping a thing of the past. Advanced algorithms now employ knowledge of user behavior, preference, and purchase ...

Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. In the dynamic world of e-commerce, success hinges on more than ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

When we think of dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to supermarkets. More and more, the things we buy are ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...

One of the primary drivers behind the adoption of dynamic pricing is its ability to capture the true value of heavy-duty trucks in real-time. When word got around that the burger chain Wendy’s would ...