Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

A growing body of research on older consumers reveals that as we grow older we become more emotional. This emotion often causes susceptibility to misleading advertising. But in a forthcoming article ...

Emotional reactions to climate change may lead to specific policy preferences, according to a study published March 27, 2024 in the open-access journal PLOS Climate by Teresa A. Myers of George Mason ...

Emotional appeals in advertisements may not always help improve consumers' immediate recall of a product, says a new article. In almost all successful advertising campaigns, an appeal to emotion ...

CINCINNATI — Houses are selling fast in the current housing market, and for first-time home buyers it can be frustrating. However, one family made an emotional appeal to the sellers that ended up ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

In presidential politics, campaign slogans are far more than catchy phrases—they're emotional triggers that tap directly into voters' gut instincts. As New York Times columnist Thomas Friedman ...

After fans began comparing the two brothers online, Amaal Mallik and Armaan Mallik step in with a heartfelt message, urging ...

The St. Lucia Parrot became so endangered in the late 1970s that only about 100 were left, though not many people on the Caribbean island knew it. In fact, conservationists argue that not many would ...

President Volodymyr Zelensky of Ukraine gave a searing speech to a joint meeting of Congress, an extraordinary address by a leader under assault by a hostile foreign power. Here’s what he said → ...

Ishita Sengar wrote that she was speaking as a "daughter who is exhausted, frightened, and slowly losing faith, but still ...