Ever since Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use. Does it matter if you do that? Is a www address better for ...

URL shortening services are ubiquitous on Twitter and other cramped online spaces. They won't all last, as tr.im has demonstrated, and their shutdowns could annihilate your linking history. If you own ...

Once you’ve decided you need a website, your first to-do item isto make a list of possible names for your site. Then run, don’twalk, to the nearest computer, log on to the internet, go to yourfavorite ...

A subdomain is a type of domain that is part of another domain. You can think of it as a separate branch from your main website. For example, if you’ve ever read a WordPress blog, you might have ...

Many business owners mistakenly think of a domain name as just an address for their website. But as Rand Fishkin over at Moz recently explained, it’s so much more than that. Consequently, there are a ...

The Google AdWords blog has finally announced that the new display URL policy will go into effect the week of February 24th. The new policy, which I reported at the Search Engine Roundtable about a ...

URLs can be manipulated to make people think they’re visiting a legitimate site. Google has long wanted to solve this problem, and Chrome in version 86 will test just showing the domain in the address ...