An exuberant young dragon called Edgar who almost derails festivities in his fire-breathing excitement is the star of John Lewis’s first joint Christmas campaign with Waitrose. The eagerly anticipated ...

The John Lewis Christmas advert is here, which means the festive countdown has officially begun. Continuing the tradition of pulling at everyone's heart strings, this year's offering tells the story ...

One of the biggest milestones in the Christmas period is the big budget adverts put out by brands and retailers every year, and British supermarket giant John Lewis is probably the most hotly ...

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It’s now totally acceptable to put your Christmas tree up and whip open the Baileys, board games and mince pies because the Christmas ad we’ve all been patiently waiting for - the John Lewis Christmas ...

The fiery dragon mascot also fought off stiff competition from Kevin the Carrot to take the crown for the most beloved brand mascot of 2019. While John Lewis’ Christmas tale about a cursed dragon and ...

John Lewis has unveiled its 2019 Christmas advert, complete with the customary slowed-down pop classic and tear-jerker story. The big reveal of the department store chain’s festive TV ad is one of the ...