Since 2017, Rihanna’s multi-billion dollar empire, Fenty Beauty, has been the poster child for shade inclusivity: from their viral 58-shade Pro Filt’r Foundation to their full-blown skincare line.

Fenty Beauty launched in 2017 with a promise of inclusion for all skin tones. Rihanna, who named the company after her legal surname, says she developed the line after having trouble finding ...