Downtown hotel to bring major boost to Florence

A local developer plans to break ground on a brand-new boutique hotel that is currently in the permitting phase.
al.com

Hard Rock Hotel heads to Alabama but it’s missing a key feature

A Hard Rock hotel is heading to the heart of the Shoals. It will be in the center of Florence, AL. There are nearly 40 traditional Hard Rock hotels worldwide and most are large enterprises that ...

Florence hotel developers seeking city tax incentives before moving forward on 'Hotel Wilson'

A proposed hotel is currently under development and could be placed in downtown Florence.
al.com

Alabama is getting its first Hard Rock hotel

Alabama is set to get its first Hard Rock hotel. The REVERB hotel is slated for downtown Florence. The eight-story building will replace the Days Inn hotel, which has stood vacant for 15 years, in the ...