Generation Z, made up of young people born between 1997 and 2012, is redefining consumer trends in many areas, including ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall ...

As different generations navigate their relationships with alcohol, their choices reflect not just personal preferences but ...

They're doing sober dating and alcohol-free game nights and whatever zebra striping is. But you know who is still boozing it ...

Young people interviewed by El Nuevo Día share their reasons for not drinking, while studies affirm that this demographic ...

TRIP also boasts an impressive list of celebrity backers and ambassadors, including Rosie Huntington-Whiteley's fund EQS, ...

While Gen Z and millennials are sobering up, older Americans are drinking more than ever. The kids these days aren't drinking as much as they used to. They're doing sober dating and alcohol-free ...

Even as the global luxury goods market stumbled in 2024, interest in collectible items like watches, wine, and handbags ...