Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and ...

In a long awaited ruling, the judge said Google must make some changes to its ad tech business to handle antitrust issues, ...

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its ...

Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store ...

Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.

The courtroom win preserves a corner of the ad empire that was already in decline. What exactly did the company protect?

Google may very well be selling part of its ad tech business in the near future as part of its requirements to rectify the alleged damage it’s done by having a monopoly in the industry (this wouldn’t ...

Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google can hang onto its AdX ad exchange but it will have to make some changes to the business, per a federal judge's ruling.

Just ask Google. No, seriously: that’s the name of tech colossus’s newest ad campaign, “Just Ask Google,” which is playing everywhere from TV spots to movie theaters. We wish we were kidding. The ad ...