Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for the ...

Add Yahoo as a preferred source to see more of our stories on Google. HBO has had various names since its first digital offering, introduced in 2010, then called HBO Go. Rafael Henrique/SOPA Images ...

Warner Bros. Discovery ignited a wave of social media reactions Wednesday when it announced it was changing the name of its streaming service, Max, back to its previous name, HBO Max. The platform has ...

After starting as HBO Go as a pay-TV add-on in 2008, it evolved into the standalone HBO Now in 2015 to capitalize on the popularity of Game of Thrones. By 2020, it was rebranded as HBO Max to ...

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting this summer, Max is going to be rebranded as HBO Max. It turns out that it ...

For now, HBO Max seems to have settled on a name, and for that. I'm grateful. From being called HBO Max back in 2020 to going with Max a few years later and back to its original name last year, Warner ...

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world tries to trick each other. There is nothing unique about this day and the ...