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The story of L’Oréal Paris’ ‘Because I’m Worth It’ mantra explored in new documentary
The Final Copy Of Ilon Specht, created by Oscar-winning director Ben Proudfoot, charts how Specht created the French beauty ...
Doc on Woman Who Coined L'Oréal Paris Tagline ‘Because I'm Worth It' Streams on Prime Video
"What I found marvelous was that Ilon's iconic tagline ‘Because You're Worth It' was not simply a clever advertis ...