Hartmut Esslinger, founder of frog and creator of Apple's Snow White design language, recounts convincing Jobs to empower designers. Hartmut Esslinger, founder of frog and creator of Apple’s Snow ...

Famed Silicon Valley venture capitalist and Internet entrepreneur Guy Kawasaki offers a colorful interview with Frog Design founder and legendary designer Hartmut Esslinger. Hartmut discusses his ...

Most people can’t really innovate, says Hartmut Esslinger, founder of frog design. He and his company (now celebrating fifty years in business) helped design Apple’s portable computers, Sony’s Walkman ...

Hartmut Esslinger knows a thing or two about industrial design and what it’s done for Apple. He worked directly with Steve Jobs to establish a “design language” that was used on the Macintosh line of ...

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Another Apple alum is unimpressed with the current direction of the company: This time it’s former design contractor Hartmut Esslinger, who helped Steve Jobs create the original Mac in the early 1980s ...

“Smartwatches are stupid,” says Hartmut Esslinger, Apple’s first head of design and creator of the company’s Snow White design language. “Why would I put cheap electronics on my wrist as a symbol of ...

News: technology giant Apple has lost its vision and has reached creative saturation according to Hartmut Esslinger, the industrial designer hired by Steve Jobs to help transform the brand in the ...

March 19, 1990: The ultra-fast Macintosh IIfx makes its debut, sporting a hefty price tag appropriate for such a speedy machine. The fastest Macintosh of its day, it boasts a CPU running at a “wicked ...