Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what's the difference? Why are they ...

Figuring out how to pedal a bike and memorizing the rules of chess require two different types of learning, and now for the first time, researchers have been able to distinguish each type of learning ...

New research from scientists around the globe has produced the strongest evidence to date that there are two separate cognitive systems. Three unrelated studies from March of 2014 offer new clues to ...

Memory is a single word for a complicated brain process that actually takes many different forms. So what exactly is "memory," and how can you keep your memory strong? You've likely heard of the two ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.

A person’s memory is a sea of images and other sensory impressions, facts and meanings, echoes of past feelings, and ingrained codes for how to behave—a diverse well of information. Naturally, there ...