When you were young, you likely remember your parents warning you not to hang out with a certain person at school, saying that they are a “bad influence” on you. Although you’re not a kid anymore, ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Scrolling through perfectly curated Instagram feeds and polished TikTok videos makes influencer life look like an endless vacation funded by brand partnerships and free products. The reality behind ...

In July 2025, TikToker Ashley Owens called out a South Carolina boutique in a TikTok video detailing a negative shopping experience The store owner, Jessica Zirkland, quickly commented to take ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t ...