How one jump turned Michael Jordan into a cultural phenomenon and built a billion-dollar legacy

In the pantheon of global branding, few logos are as instantly recognizable as the silhouette of Michael Jordan soaring through the air. Yet, the \"Jum.
Yahoo! Sports

"I've got the bunny-hop jump" - Michael Jordan had no scientific explanation for his unreal hang time

"I've got the bunny-hop jump" - Michael Jordan had no scientific explanation for his unreal hang time originally appeared on Basketball Network. In his prime, many believed that Michael Jordan could ...
Basketball Network on MSN

"Just because I can jump doesn't mean I can't box out" - MJ felt his superior athletic ability marred his reputation as a basketball player

I have a little bit more than those guys. They all have great talents, but in terms of raw athletic talent, I think I have a ...
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"I've got the bunny-hop jump" - Michael Jordan had no scientific explanation for his unreal hang time

In his prime, many believed that Michael Jordan could jump and stay up in the air longer than the average player. However, as far as leaping is concerned, MJ admitted that he was different from ...