The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Lego’s target audience of children is more digitally connected than ever before, and this multi-year investment shows the company is keenly aware of that. “The Lego brick will always be the heart of ...

In LEGO Bricktales, discover an innovative brick-by-brick building mechanic to design puzzle solutions from your own imagination. See your creations brought to life in a beautiful LEGO world where ...

The people at London-based sketch and modeling studio Gravity have found a way to turn Lego blocks into a digital modeling kit. With the Lego X system, users can transfer the forms they’ve created ...

Lego and UNICEF have released a set of design guidelines targeting game developers to better promote children's wellbeing during digital play. The Responsible Innovation in Technology for Children ...

Lego is piecing together plans for future growth in its digital and online operations after announcing a record year for sales. With families seeking ways to keep entertained at home, Lego’s toy ...

The man running Lego A/S wants to merge the toymaker’s iconic building blocks with digital gadgets to help revive a slump in sales. “We see this as a way of keeping children interested for a longer ...

Lego has debuted a new holiday campaign that shows families coming together to create their own worlds with the building blocks. The fully integrated campaign will include TV, digital, out-of-home and ...

Viraaj is a spirited gamer, lifelong PlayStation main, huge petrolhead, but most importantly, a principled journalist. With experience at publications like FandomWire, HotCars, and DriveTribe, writing ...