For many, a hat is more than just a hat. It's a definition of self without having to say a single word. It tells people what you want them to know. It informs others of your team allegiance. It can ...

Lids is rolling out a new store concept designed to enable shoppers to customize hats to support their favorite professional sports teams and athletes, across more than 1,100 retail locations in North ...

Lids, the global sports retailer, has reinvented the way sports fans around the world can support their teams, especially when it comes to customization. The company has always been known for its ...

To make the most of its stores and keep customers coming back to shop in person, baseball hat retailer Lids announced Wednesday that 20 locations will have a newly redesigned store concept this month ...

If you’ve never been lucky enough to catch a John Cena cap at a WWE live event (and aren’t happy with WWE Shop’s selection of clearance snapbacks and Natalya cat ears), here’s good news: LIDS and WWE ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Lids, a global sports retailer has launched a refreshed retail ...