In the U.S. -- and most European countries -- TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same ...

Are we really looking at the end of linear TV? Certainly, the signs don’t seem good if you read headlines about cord-cutting and network and cable ratings declines. Insider Intelligence reports that ...

NEW YORK--(BUSINESS WIRE)--As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in ...

Here is the second of three short tech nuggets, by Rich Nowakowski from TI, before our “Ask the experts” session on Wednesday, July 23 at 1:00 p.m. ET (10:00 a.m. PT). Hopefully these brief blogs will ...

WASHINGTON--(BUSINESS WIRE)--NAB Show and Frequency, based in Los Angeles, announced that Frequency’s channel creation and distribution platform, Frequency Studio, will power the 24-hour linear ...