Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

In what appears to be a tiptoe exit strategy, LinkedIn has pulled its ageist ads from the platform–a quiet adieu to lessons hard learned. Vern Six was in an interview for a senior developer role when ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

Forbes contributors publish independent expert analyses and insights. Sheila Callaham writes about age-related topics in the workplace. LinkedIn members have been pushing back for months against the ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

If you're intimidated by the wide world of LinkedIn advertising but you want to explore it, this podcast is for you. If you're already advertising on LinkedIn but you need some guidance on more ...

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization ...

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format lets ...

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, from ...

Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to set up your first LinkedIn Ads campaign. Millions of advertisers use LinkedIn Ads campaigns ...

Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE. Since ...