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Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley ...