The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

Plus, the product she says won’t “bleed into fine lines.” ...

BLACKPINK's Lisa found the trendiest shade of brown lipstick for her Vanity Fair Oscars 2025 party makeup, making her the ...

In a sea of new makeup launches, Merit’s lip liner holds its own.

A partial list of beauty moments we can thank the '90s for: matte colors like taupe and brown; shiny lip gloss; contrasting ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

Spring 2025 is all about a burst of color and vitality in the makeup world, from lips to eyeshadows inspired by nature.