You’ve probably heard about the Xbox-branded handhelds and a VR headset by now. You’re also probably aware that the Xbox brand has started popping up elsewhere, including on smart TVs from Samsung and ...

Microsoft will reportedly rebrand its Copilot services for its business customers. The report says the changes will make things simpler in some cases and more complicated in other cases. Microsoft ...

Over the past few years, Microsoft has doubled down on its generative AI efforts, especially after making a multibillion-dollar investment in OpenAI. More recently, CEO Satya Nadella indicated that ...

One of the biggest complaints about Microsoft in recent years is that the company is slow to take advantage of new trends. This is something which appears to have now changed. Windows Phone is the ...

Microsoft and its CEO, Satya Nadella, have quickly recovered from the surprise firing of OpenAI CEO Sam Altman, elevating Microsoft’s brand and reassuring all in the process. On Friday, when OpenAI’s ...

TL;DR: Microsoft CEO Satya Nadella and new Xbox head Asha Sharma reaffirmed Xbox as a core Microsoft identity, emphasizing ongoing investment in gaming despite recent brand challenges and executive ...

Microsoft is reportedly looking at pushing full steam ahead into the world of AI -- riding the wave of artificial intelligence that saw the company launching its generative AI-powered Copilot software ...

Microsoft Advertising has found that AI can not only generate the information users want most from a query, but can analyze and determine future intent based on the signals it receives direct from the ...

Microsoft‘s brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by ...

Now that a Yahoo acquisition is off the table, Microsoft is moving quickly to “fix” its online branding problem, an executive said Tuesday. Microsoft has been criticized for the introduction of the ...

Microsoft is not abandoning its line of PC peripherals, after all. Earlier in 2023, the company announced that it was putting the Microsoft-branded keyboards, mice, and webcams on ice. Well, it seems ...