In an utterly firm effort to undercut plant-based rivals, big players in the dairy industry are again putting the squeeze on lawmakers to outlaw the use of the term “milk” for non-dairy beverages—or, ...

Alarmed by dwindling sales to Gen Z, the dairy industry is going all out to get younger Americans on the milk train. Video by Kelsey McClellanCredit... Supported by By Kim Severson To the marketers ...

The dairy industry has been telling us for decades that cow’s milk is essential for healthy bones and helping children grow. It’s also a message backed by the federal government, which says that ...