Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to cement Petits Filous into the heart of the everyday lives of families with ...

TV Kids delivers comprehensive information and analysis on the world of children's programming. It is produced by the same team behind World Screen, the leading source of information for the ...

Opening the TV Kids Summer Festival today, Louise Bucknole, senior VP for kids and family in the U.K. and Ireland at Paramount, outlined her programming strategy at Milkshake! across acquisitions and ...

Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running ...