Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

Boycotters of Bud Light have been mocked for celebrating the beer brand being overtaken by Mexican rival Modelo as both are owned globally by the same company. Bud Light has faced a backlash and ...

Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...

To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

For more than two decades, Bud Light ruled the roost as the most popular beer in America. But in 2023, the king was dethroned. Modelo Especial, a Mexican lager brewed by Grupo Modelo — which also ...

After reigning more than two decades as the top-selling beer in the U.S. on an annual basis, Bud Light has officially been knocked off its pedestal. Modelo Especial surpassed the beleaguered ...

Modelo Noche Especial—a limited-edition amber, holiday beer— is launching to embrace the cherished Mexican holiday of Noche Buena celebrated by millions in the U.S. · GlobeNewswire Inc. CHICAGO, Nov.

Modelo Especial owner Constellation Brands’ beer sales are taking a hit as demand from Hispanic populations in key states slows down amid Trump’s crackdown on immigration, company executives said ...