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Procter & Gamble is running a 30-second ad in tribute to the actor who it credits for the success of its Charmin in the marketplace, a move that is a first for the giant consumer products company.

LOS ANGELES (AP) -- Dick Wilson, the actor and pitchman who played the uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91. The man famous as TV's "Mr. Whipple ...

As Dick Wilson, the man who played Mr. Whipple, left us on Monday for clouds even softer than Charmin’s, it’s hard not to mourn the era he took with him: The era when we loved the ad icons that we ...