Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Opinions expressed by Entrepreneur contributors are their own. As technology advances, people are willing to try any new gimmick to get the hair of their dreams, from new styling tools to chemical ...

Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Few things are more fun than walking out of the salon with a fresh perm.

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...