Bayer’s consumer health unit has named Interpublic Group as its creative, production and media partner, integrating the work at a single agency to boost its buying power and leverage generative AI.

“The old agency model is broken. Attention is scarce and trust is at an all-time low," said Dan Janes, CEO of Madden Media. "We are uniting our teams to build the agency for this new reality. By ...

Marketing, Bajaj Auto, says the company is resisting in-housing and project-based agency models, and is instead backing fewer ...

This partnership signals a confident leap forward, redefining a new agency model with a team united by vision, creativity, and results. Together, the agencies bring nearly five decades of ...