Bayer’s consumer health unit has named Interpublic Group as its creative, production and media partner, integrating the work at a single agency to boost its buying power and leverage generative AI.

“The old agency model is broken. Attention is scarce and trust is at an all-time low," said Dan Janes, CEO of Madden Media. "We are uniting our teams to build the agency for this new reality. By ...

This partnership signals a confident leap forward, redefining a new agency model with a team united by vision, creativity, and results. Together, the agencies bring nearly five decades of ...