Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors.

The strategic move creates a robust OOH advertising solution.

In the age of AI-powered search and discovery, social, mobile, digital video, and retail media channels all play a vital role ...

While global outdoor advertising is expanding at 5% annually, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a nationwide shift toward digital and progra ...

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today ...

Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home (OOH) viewing as part of its linear TV ratings stream this year. The measurement company ...

Consumers spend more than 70% of their awake time away from home, but OOH advertising accounts for only 5% of the average marketing budget of American companies. In the past few years, businesses have ...

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

Chris Gadek is VP of Growth at AdQuick and an early-stage startup growth leader with a focus on scalable & ROI positive marketing programs. Customer mobility appears to be returning to pre-pandemic ...

The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised ...

As everyday life remains for many in and around home, the way people are shopping has changed significantly. People are spending more time and money online than ever before and this isn’t about to ...