Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

Researchers have perfected a fiber-reinforced fishing lure that may prevent millions of pounds of toxic plastics from polluting waters nationwide. Earning raves in the sport-fishing world, a young ...

Soft plastics are sometimes even more productive than live bait for redfish. Courtesy Z-Man Saltwater fishing lures are versatile, offering nearly unlimited ways to target inshore and offshore species ...