As digital tags take over Chicago grocery aisles, paper price tags are quickly disappearing.

Consumers accept airline surge pricing but bristle at digital grocery tags. A 1986 fairness study explains the gap, and why brand trust decides how shoppers read it.

Major retailers are replacing paper price tags with digital labels, sparking fears of dynamic surge pricing.

Kroger is expanding digital shelf labels nationwide, raising concerns they could influence prices as grocery costs remain high.

Kroger's switch has sparked controversy and suspicion at a time when grocery costs and inflation are rising.

Walmart has been rolling out digital price tags across the US. I visited two stores to see how the tech works for employees and customers.

At a Walmart in southern Ocean County, no longer will staffers have to change over 100,000 price tags by hand; it's all; gone digital.

WASHINGTON — Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven’t led to demand-based pricing surges, according to a new study that examined five years' ...

Walmart just announced it will roll out digital shelf labels (DSLs) to all of its U.S. stores by the end of 2026. These labels, which are really small digital displays, are mounted where paper price ...

Kroger is the latest grocery giant to double down on its implementation of a controversial new technology. “Electronic shelf ...

Nearly half of global consumers actively seek the best deals and value. Walmart is using new high-tech tools that change how prices work, sparking fears among customers. Experts and shoppers sound off ...