Amazon’s rollout of ads in Prime Video is part of a larger trend that has seen two of advertising’s fastest-growing channels, retail media and connected TV, begin to converge. However, building a ...

Amazon’s revenue derived from advertising increased 18% year over year to $17.29 billion in Q4 2024, according to an earnings statement. That marks a deceleration in the rate of growth from the ...

Amazon Prime Video became the largest ad-supported streaming service in the U.S. in January after adding ads to movies and shows by default. Amazon could see $1.3 billion in revenue this year from ...

Amazon is on track to exceed its internal target of $1.8 billion in upfront video advertising commitments, a person familiar with the financials has confirmed to Deadline. The strong buy-in from ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

Prime Video streamed 15 hours of live sports programming on Nov. 28, including the Chicago Bears–Philadelphia Eagles NFL ...

Amazon Prime Video isn’t waiting for the start of next week’s “upfront” to draw attention to women’s sports. The streaming giant said it has struck a sponsorship deal with AT&T and its buying ...

Anu is a Features author at Android Police. You'll find her writing in-depth pieces about automation tools, productivity apps, and explainers. Before joining AP, she used to write for prominent tech ...

In a wide-ranging conversation at the APOS summit in Bali on Wednesday, senior regional executives from Amazon laid out their vision for the company's twin-pronged streaming strategy in India, where ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...