Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Forbes contributors publish independent expert analyses and insights. Hessie Jones is a strategist, entrepreneur and investor covering AI As data-driven technologies continue to evolve, healthcare ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

This paper examines how data-driven personalized decisions can be made while preserving consumer privacy. Our setting is one in which the firm chooses a personalized price based on each new customer's ...

This semester, a team from xLab is working to develop a privacy-preserving web-based application that provides users control over their personal data while allowing service providers to utilize the ...

Modern biometric systems leverage AI, particularly deep learning, to extract and match biometric features with high accuracy ...