The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Last week, I had the pleasure of sitting in one of the best meetings I've ever attended, with some of the smartest marketing and business development professionals I know (and I'm not just saying that ...

Digital marketing is dynamic, requiring constant calibration and infinite optimization. John St.’s parody video on “reactvertising” shines an amusing spotlight on how competitive digital advertising ...

Every Franchisor is looking for ways to generate good quality enquiries and leads for selling greenfield (new) and existing franchises, but many Franchisors are still using reactive marketing ...

All too often, marketers count on passive digital marketing strategy when they could be taking a more proactive approach that is more efficient, says Eric Brown, president of LotLinx Media Holdings.

At the most simplistic level, it essentially starts with a widget. How do you take said widget and make it attractive enough to sell and move an adequate amount to create a sustainable business? It ...

If you run a business and you’re looking for something to invest in, damn near every decision maker will ask every time for a strategy that is proven to be successful, particularly in marketing. A ...

Telemarketing as we know it is dead and may it rest in peace: the calls at dinnertime about random products and services, the hard sells, the arm-twisting donation pleas. We owe it all to federal ...

The Body Shop grew out of Anita Roddick's frustration with the state of the art of the cosmetics industry. As Roddick said in her book "Body and Soul" (pp. 68-69)… "It seemed ridiculous to me that you ...