A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it’s ready for the challenge. Founded in 2006, the company started around the same time US mobile networks ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

AUSTIN, Texas, Feb. 10, 2026 /PRNewswire/ -- Growth Channel and Speedeon announced a new partnership enabling advertisers to ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms (DSPs) account for 26% of all mobile ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...