Kristoff Cavazzana, vice president of product and experience at Salomon, told WWD sister publication FN in an interview that ...

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

PUMA teams up with luxury streetwear label Represent to blend premium design with performance edge. PUMA x Represent Just ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

HERZOGENAURACH, Germany — January 12, 2026 — Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

Anta's interest in Puma, which was first reported as early as last November, isn't so surprising. For starters, the company ...

Puma aims to grow its market share in the US, and the latest move to establish a new distribution center supports the company's growth ambitions for this specific market. PMMAF has the intention to ...

Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike. Puma is still trading at a ...

PUMA are wasting no time in 2026, bringing the special sauce straight out of the gate with the first Future drop of the year.