McLaren has confirmed that Puma will become its new apparel partner from the F1 2026 season. The announcement comes after it emerged last year that the reigning F1 champions had moved to end its ...

The press service of the German sportswear company Puma announced that the brand will become the official kit supplier for ...

McLaren has announced a multi-year deal with German sportswear giants Puma ahead of the 2026 Formula 1 season. The Woking-based ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

PUMA teams up with luxury streetwear label Represent to blend premium design with performance edge. PUMA x Represent Just ...

China's Anta Sports Products has offered to buy 29% of struggling German sportswear firm Puma from France's Pinault family, ...

M-Sport Ford has taken the covers off the final iteration of the current Ford Puma Rally1 car that will tackle the 2026 World ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate ...

LONDON (Reuters) - German sportswear brand Puma has reduced the amount of merchandise it ships to the United States from China to adapt its supply chain to tariffs, and could increase prices in the ...

Known primarily for sportswear, Puma has now officially entered the smartwatch market with its first Wear OS device — the Puma Sport Connected. Puma has teamed up with Fossil to make this ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

The offer comes as the German sportswear brand’s valuation has slumped and talks stall over price expectations.