McLaren has announced a multi-year deal with German sportswear giants Puma ahead of the 2026 Formula 1 season. The Woking-based ...

McLaren Racing and global sports company PUMA are today announcing a multi-year global partnership, uniting two ...

McLaren entered a partnership with Castore at the start of the 2022 season, agreeing a five-year deal worth a reported £30million ($40m/€34.3m at current exchange rates) per year. The Woking team’s ...

The collaboration of PUMA x NOAH Classic Sportswear marks a significant milestone in the fusion of high-end fashion and sportswear. New York-based NOAH and German sportswear titan PUMA have once again ...

Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

China's Anta Sports Products has offered to buy 29% of struggling German sportswear firm Puma from France's Pinault family, ...

The proposal was made several weeks ago, and Anta has already arranged funding if the transaction moves forward.

Sportswear giant Puma is terminating its sponsorship agreement with Israel’s national football team. The German firm insisted the decision to cut ties was made long before Hamas’s October 7 attack and ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...