Gov. Gretchen Whitmer has designated May as Pure Michigan Month. The designation marks the 20th anniversary of the campaign, ...
LANSING, MI — The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...
More than 500 of the state’s tourism and hospitality leaders, industry partners, meeting planners, economic development professionals and travel industry types gathered at the Pure Michigan Governor’s ...
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