Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

This piece is a free taster from Management Today's Classroom subscriber-only series examining the fundamentals of leadership, in conjunction with leading thinkers from UK business schools. Just as ...

Rational organization theory is the idea that an organization, such as a business, is a tool for achieving a definable goal or set of goals. A rational organization uses a formal structure to define ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. You know established economic theories are in trouble when even the regulators turn against them. Take what ...

Building on two centuries' experience, Taylor & Francis has grown rapidly over the last two decades to become a leading international academic publisher. The Group publishes over 800 journals and over ...

“The rational actor model rests on one major economic principle and insight: the success and evolution of institutions (patent litigation in this case) rise and fall with one primary ...