Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. The lipstick effect is in full swing for summer as consumers ...

SAN DIEGO (KGTV) — San Diego's inflation rate was the highest in the nation last month, but most people can still afford a tube of lipstick. The "lipstick effect" — a theory that people buy small ...

The lipstick effect is a very interesting phenomenon where, instead of consumption going down, we see consumption actually going up. And even if consumption itself doesn't go up, we might see the ...

Lipstick sales are strong when the economy is weak. That's the idea behind the "lipstick effect" — a theory that melds consumer psychology with economic conditions. The logic certainly makes sense: ...

Amid soaring living costs and rising prices, there is no shortage of financial experts pointing to warning signs that we are heading for a grave economic slump - but one fascinating theory is now ...

Santos Agustin, the co-founder of a pet goods store, says shoppers have generally been conservative in their spending this year but are starting to come out for the holidays. Gone to the Dogs is based ...