Rihanna is catching heat from fans over an ad for her new Fenty Hair products in which she wears a 'fried' blonde wig.

Rihanna appears to be responding to criticism of wearing a hairpiece in her Fenty Hair debut by sporting her natural curly fro.

Rihanna is ditching wigs in favor of her natural hair. The 36-year-old singer was photographed out in New York City on Sunday, June 9, sporting her naturally short curls. Rihanna made her way ...

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Meanwhile, some fans questioned if Rihanna’s new haircut was a wig. “Wearing a wig and promoting hair care is something…,” evil tamagotchi (@crabbypapi) commented on X.

Rihanna is ditching wigs in favor of her natural hair. The 36-year-old singer was photographed out in New York City on Sunday, June 9, sporting her naturally short curls.

Rihanna rocked her natural curls in New York City days ahead of Fenty Beauty's new haircare launch, Fenty Hair. See her look.

Hiding the chop for who knows how long, (last week her viral “ retired ” moment was accompanied by a braid down) wigs and weaves still remain in the Fenty Hair founder’s vocabulary.

Yet, some commentators expressed counter opinions, saying that braids are featured in many other cultures not only African ones, such as Nordic countries and Russia.

The singer hasn't been seen like this for a long time. Rihanna (36) has said goodbye to her long honey-blonde hair. For the launch of her hair care ...