Rihanna changed the game in the beauty industry ... The company's initial mascara launches, including the Full Frontal Volume, lift, and curl mascara cannot compare to the Hella Thicc volumizing ...

Fenty Beauty is kicking off 2020 by launching its first mascara. Here’s everything we know about it so far. Rihanna’s launch of Fenty Beauty back in 2017 turned the beauty world upside down.