Z, Pink, Adele, Outkast, Cardi B, and Dolly Parton have never performed at the Super Bowl halftime show.

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. Here's how much he's being paid to play.

The last time Kendrick Lamar took the Super Bowl halftime show stage, in 2022, he was a footnote — the fifth name on a crowded bill led by hip-hop legends Dr. Dre and Snoop Dogg (plus Eminem, Mary J. Blige and a surprise appearance from 50 Cent).

First, it was Jennifer Lopez and Shakira. Then it was Rihanna. Last year, it was Usher. And now, Kendrick Lamar is the newest Super Bowl headliner. Today, the “Not Like Us” rapper, 37, took the stage at Caesars Superdome in New Orleans for the Super Bowl LIX halftime show.

Throughout the roughly 13-minute performance, Lamar teased “Not Like Us,” his biggest hit to date and the song that has made Universal Music Group (Lamar’s label) the subject of a libel lawsuit. The diss track targets Drake and, according to the musician’s lawyers, falsely accuses him of criminal activity.

Who has performed at halftime more than once? Who had the most cringe-worthy performance? Who was bumped from halftime to postgame? Find out here before your Super Bowl party.

D oes anyone agree that the Super Bowl halftime show was extra horrible this year? Although I'm old, I don't mind rap, but how Kendrick Lamar won 17 Grammys is beyond me. I could

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how his electrifying show lit up halftime and made history in the top 10 most-watched.

Roger Goodell allowed Kendrick Lamar to exploit his spotlight not to entertain the Super Bowl audience but to renew one of those rapper beefs with Drake.