Roblox overhauls ad policies in bid to boost sponsorship revenue

Roblox Corp. will take a share of revenue from sponsorships in its games as part of a major overhaul of its advertising ...

Roblox to overhaul ad policies, introduce revenue sharing in 2027

March 20 (Reuters) - Videogame platform Roblox said on Friday it would take a portion of revenue from in-game brand deals ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
Mercury News

Roblox bid for ad riches collides with wary sponsors, developers

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...