Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

For the past two decades, E Ink’s electronic paper displays have largely been stuck in the black and white area. But over the past few years the company has started producing color screens for digital ...