An amble through the neighborhoods of North Berkeley often turns into an introspection and a treasure hunt. On one such stroll, I and my fellow amblers stumbled across an empty, upturned flower pot, ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

It’s a very satisfying thing to learn that there’s a word for an experience you didn’t know could be described by a word. Learning that, for example, clinomania is an “excessive desire to stay in bed” ...

Brands grow by becoming the language of lived experience. Disney's magic scales seamlessly, unlike Uber's fragmented growth. Titan's journey shows the importance of adaptive semantic scaling. Most ...