Moussy, a boutique located on the fifth floor of the 109 Building in Tokyo’s Shibuya district, is dim, cramped and messy. The austere space communicates antifashion; there is nothing cool about the ...

There’s this notion that “kawaii” (可愛い) or “cute” rules Japan. That’s not entirely true. Everything isn’t simply cute—and kawaii isn’t the only game in town. There’s also gurokawaii (グロカワイイ). This is ...