Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Here's exactly how Lon Bender ("Drive") created the sound, which involves his wedding ring banging against a cabinet. The 20th Century fanfare. The THX Deep Note. The MGM lion’s roar. Iconic sounds ...

The latest episode of the Made by Google Podcast (S5 E2) goes into the sound (and haptics) design on Pixel devices. At a high-level, sounds are meant to reflect the Google Pixel design principles of ...